Bloomsbury the publisher of the Harry Potter franchise still expects the sales of it’s hard copy books to continue to out sell electronic copies. Amazon’s Kindle is seen as an additional channel to market.
Until now, The Kindle had only been available to customers in the U.S. but earlier this month Amazon announced it will make the product available to buy worldwide and international shipping has begun now.
Bloomsbury beleive that consumers will have a natural preference of either continuing to buy books or ditching hard-copy titles for The Kindle.
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